Nurture is Australia’s Natural Parenting Magazine, published by parents, for parents, right here in Australia. Nurture is available in both printed hard copy Nationally and is now available in both Print on Demand & digitally in over 40,000 Newsstands Globally! Nurture will always be available in back issue!
Nurture is distributed Nationally on a bi-monthly basis and is now in it’s 12th Year of publication. In previous years, Australia has seen a saturation of parenting titles over the last decade that have now gone solely digital. We at Nurture feel that would go against our values of more ‘me-time & less screen time.’ Nurture’s recent rebrand, team restructure, eco-friendly upgrade to recycled paper, plant based inks, and compostable, zero-waste satchels, as well as timeless research backed articles filled with beautiful photography, ensure Nurture will be a keepsake versus a throwaway.
Nurture is distributed Nationally on a bi-monthly basis and is now in it’s 12th Year of publication.
Interest and awareness of more holistic and sensitive parenting methods have increased. There is an ongoing and growing demand for a more natural approach to raising children.
“With the constant changes with digital media, it’s getting increasingly hard to reach audiences organically.”
Breaking Through the Clutter
Nurture offers like-minded advertisers the opportunity to stand out from the competition and break through the clutter by offering various highly relevant ADVERTORIAL PACKAGES with substantial discounts, and additional inclusions, longer term for frequency. For brands that want to establish themselves as leaders in their field, we have introduced a multimedia strategy in our BIG BRAND EQUITY PACKAGE that includes a second product advertorial feature, which includes a fully integrated cross promotional campaign via digital, social, collaborations, blogs, and editorial. Or, for brands that require education, we offer two DPS packages to split multiple products/brands/books/authors etc or advertorial in our RETAILERS PACKAGE. For startups and small business, we offer a fully integrated product advertorial opportunity in our SHOWCASE PACKAGE.
Every print campaign has a potential reach of 45,000 annually in Newsagents Australia-wide and via subscription. Plus, gifted to new mums in private hospitals, available to midwives, health professionals and selected birthing clinics, and Print on Demand Globally. Plus, digitally via eMag in Newsstands globally with clickable live links to your site, and, available in over 600 National Libraries (forever available in back issue across all Newsstands), driving traffic to your site via backlinks, plus a listing on Nurture’s website under our Natural Directory on our home page, for every advertising campaign in print with links to buy, again driving traffic to your site, plus exposure on our Natural Parenting Blog shared to major blogging sites, plus exposure to approx. 80k+ on Nurture’s social platforms, and, watch this space as we are about to expand our Newsstands exposure globally, to include audio on all major audio platforms so your reach is indefinite.
Whilst we have curated many highly relevant advertorial packages in addition to both brand and advertorial opportunities that include long term strategies with discounts, you do not need to stick to ONE package we offer. Please feel free to select your preferred feature package by issue, swap packages, or create your own campaign to fit in with your marketing plans. We will confirm the availability as per your request at the time of your booking request via email, or suggest an alternative if it’s already booked. Once you download the media kit below, you will see our optional add-ons (we can handle your artwork if you need), the deadlines, material specs, and each available package.
Giveaways and Add Ons
We have many other opportunities that can be tailored to your advertising campaigns, including the Sharing Kindness Giveaway which is one bundle prize giveaway for three partners only per issue, or our Subscriber Giveaway Promotion which is for one partner to send the first 30 subscribers per issue, one gift to the value of $50 each. Both are heavily promoted via a full page ad in print, blogs, website and across all social platforms. Please download the media kit for other opportunities, or send us your media plan requests.
Feel free to give your account manager, Yasmin Edwards a call on 0411857510 or email advertise @ nurtureparentingmagazine.com.au to discuss, or schedule a zoom to discuss in detail.
The 5 Key Values Driving Conscious Consumers.
There have been many studies conducted in recent years, that show print ads are trusted over any other mainstream media. Marketing Sherpa’s survey resulted in 82% of respondents trusted print when asked to sort advertising channels into “ads I trust,” and “ ads I don’t trust.” Social media was one of the lowest at 43%. Combining the two will initiate trust and provide greater engagement.
This segment when it comes to health and safety, seek natural, organic and unmodified products that meet their essential health and nutrition needs. They avoid chemicals or pesticides that can harm their health or the planet. They are looking for standards and safeguards to ensure the quality of the products they consume.
The BBMG Conscious Consumer Report also concludes that these consumers are concerned about the world and want to do their part to make it a better place. From seeking out environmentally-friendly products to reward companies, they are making purchasing choices that can help others. These consumers want to make a difference, and they want brands to do the same.