Reader ProfileOur target readership consists of conscious, intelligent parents who have an interest in alternative parenting methods, breastfeeding, babywearing, attachment parenting and natural childbirth.
Our parents come from a wide range of different backgrounds and ages but they are united by their desire to find a more natural, individually focused and instinctive way to parent their children. As committed parents, our readers are striving to find the best products and solutions to help them raise their children their way, without taking a blanket approach to the issues all parents face.
Nurture targets a very specific niche of the population, one which is a growing market and is not adequately serviced by existing publications. This is your opportunity to get your business in front of an attentive and discerning audience.
Editorial Each issue will include 6 feature articles on a range of natural parenting topics including natural birthing and homebirths, sleeping/co sleeping and education options (Steiner, Montessori, homeschooling and unschooling). These will be supplemented by editorial content about a number of subjects including breastfeeding, recipes and organic gardening. Product and book reviews will also be featured.
Advertising GuidelinesOur eco-conscious readers are interesting in:
|organic skin care||cloth nappies||organic food|
|eco-friendly travel||baby slings / carriers||parenting & children’s books|
|recycled furniture||baby accessories||breastfeeding accessories|
|wooden toys||educational toys||toilet training accessories|
|organic clothing||parenting services||eco cleaning products|
However, certain products which do not fit the overall ethos of the magazine will not be featured, including cots, prams, TV shows/DVDS aimed at children under 2 year olds or any products that are deemed not to be healthy, or environmentally or socially responsible. Nurture also complies with the World Health Organization Code (WHO/MCH/NUT/90.1) in relation to the advertising of breast milk substitutes.
If you would like to advertise or require a copy of our Media Kit, please contact our advertising team on firstname.lastname@example.org